Horsemat™ is the registered trademark of Horsemat Limited and the company reserves the right to take action against any individual or company using these intellectual property rights. Any reproduction or use of this trade mark (and derivatives) or other intellectual rights is strictly prohibited and may result in civil and/or criminal liability.

Your Privacy
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

We also use Google Analytics & Tracking Software on the website. This allows us to monitor website performance while helping us make changes that will make your visit more enjoyable, easier to use and streamlined. We do not track personal data or hold personal data at all. The only data we hold is discussed below. If you’re unsure what Google Analytics is, please get in touch with our on-line marketing team  


This notice applies to all information collected or submitted on this website. On some pages, you can order products, make requests, and register to receive materials. The types of personal information collected at these pages are:

Email address
Phone number

Information We DONT Collect

Credit/Debit Card Information

The Way We Use Information

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.

If ordering on behalf of someone else,  the information you provide is again only used to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order (ie carriers)

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

You can register with our website if you would like to receive our catalog as well as updates on our new products and services. Information you submit on our website will not be used for this purpose unless you fill out the registration form.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Children’s Privacy:

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

How You Can Access Or Correct Your Information

You can access all your personally identifiable information that we collect online and maintain by calling us or sending us an email. We use this procedure to better safeguard your information.

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error.

To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

GDPR EU General data Protection Regulation

We require certain information from you to allow us to process quotations and orders.

 The information we hold and pass onto our carrier (not applicable to collections) to allow us to complete your transaction(s) is:

 Your Name

Your Address details

Telephone number(s)

Email address

 The following information we use temporarily – but is destroyed immediately after use

Payment details (ie card details)

Confirmation you are over 18 years old (to confirm we do not need parental or guardian consent for transaction)

How To Contact Us

Should you have other questions or concerns about these privacy policies, please contact us at [email protected] or by telephone on +44 (0)1787 880433

All recommendations and information contained in this web site are to the best of our knowledge correct. Since conditions of service are beyond our control, users must satisfy themselves that the products are suitable for the intended use. No warranty is given or implied in respect of information or recommendations or that any use of products will infringe rights belonging to other parties. In any event or occurrence our liability is limited to the invoice value of our goods delivered to you. We reserve the right to change product design and properties. Please refer  to our Terms and Conditions of Sale for further information.

Concept and production:

eCentury Ltd
2nd Floor Offices
Hampton Walk (just off Queen Square)
West Midlands